Comparative analysis of perception of organization–public relationships in Chinese and Korean newspapers

We compared attitudes, dimensions, and perspectives related to organization–public relationships (OPR) as represented in articles published in major daily newspapers in China and South Korea. Content analysis showed more negative attitudes toward OPR for South Korean (17.4%) than for Chinese newspapers (3.4%). Control mutuality, trust, and satisfaction were found to be important dimensions. Face/favor was found to be an important dimension in Chinese OPR articles, where it appeared for three successive years (14.9%). In contrast, it did not appear at all in South Korean articles. The findings show that attitudes, dimensions, and perspectives related to OPR reporting in the press are subject to influence from sociocultural characteristics, suggesting that different results may be obtained for countries with different characteristics.