Need for cognition and thought-induced attitude polarization: Examining possible demand characteristics

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G. Daniel Lassiter
Kevin J. Apple
Cite this article:  Lassiter, G., & Apple, K. (1998). Need for cognition and thought-induced attitude polarization: Examining possible demand characteristics. Social Behavior and Personality: An international journal, 26(1), 99-104.


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Two sets of research demonstrate that individual differences in need for cognition moderate the effect of thought on attitude polarization.  However, one set indicates that a low need for cognition is associated with greater thought-induced attitude polarization, whereas the other set indicates that a high need for cognition is associated with greater thought-induced attitude polarization.  In the present study we provide evidence that the former, but not the latter, pattern of results may be due to demand characteristics.


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