Main Article Content
We examined employee voice as the mediator in the social media use–employee innovative behavior relationship in the current Web 2.0 age. We used structural equation modeling to test this mediating role with 178 employees of a large enterprise in China. The results showed a significant positive relationship between social media use and employee voice, and between employee voice and innovative behavior, and a positive but not significant relationship between social media use and employee innovative behavior. Results also supported a full mediating role for employee voice in the social media use–employee innovative behavior relationship. Our findings extend prior research and suggest some mechanisms of social media use. Theoretical and practical implications are discussed.