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A value study was conducted using a modified form of Rokeach’s Value Schedule (D) on a research sample of 96 divided into four groups of 24, with an equal number of men and women. This sample included incarcerated men and women and non-incarcerated men and women. As this study was conducted in Hawaii, it was hypothesized that the now dominant, competitive corporate societal model would give rise to societal pressures which would force those holding the traditional Aloha or love-oriented model of societal values into a conflicting role in this current society. This hypothesis was borne out in these transgenerational observations which showed that when using a Varimax orthogonal rotation on eighteen values, both the incarcerated men and women had factors which showed retention of the traditional family-oriented system of values. The non-incarcerated men had a very subordinate factor which included love-oriented values while the non-incarcerated women had no family-oriented value factor. This last group’s absence of Aloha was interpreted as showing a non-conflicting integration into the now dominant, materialistic corporate value structure of Hawaiian society.