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The heuristic similarity between innovativeness and uniqueness motivation was investigated. Fifty-eight male and 107 female first-year undergraduates completed the Need for Uniqueness Scale (NUS; Snyder and Fromkin, 1980) and Kirton Adaption-Innovation Inventory (KAI; Kirton, 1976). As predicted, Innovators obtained significantly higher scores on uniqueness motivation than did Adaptors (p < .001),
and Need for Uniqueness correlated substantially with Innovation (r = 0.55). These findings provide support for the hypothesis that uniqueness-seeking may simply be a manifestation of extreme
innovativeness rather than an independent dimension of personality.