Attitudes towards winner and loser after an election
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Cite this article:
Dabbs, Jr., J. M.
(1975). Attitudes towards winner and loser after an election.
Social Behavior and Personality: An international journal,
3(1),
45-48.
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A study of the 1968 election and a role play experiment suggested that candidates are viewed more favorably after an election, regardless of whether they have won or lost. The loser is apparently not derogated as a result of having lost. Further, men and women seem to differ in the kind of winner they
prefer, with men becoming more favorable toward a candidate who has won by a narrow margin and women becoming more favorable toward a candidate who has won by a large margin.
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© 1975 Scientific Journal Publishers Limited. All Rights Reserved.