Effects of confederate and subject gender on conformity in a color classification task

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Charles A. Collin
Fred Di Sano
Rajesh Malik
Cite this article:  Collin, C., Di Sano, F., & Malik, R. (1994). Effects of confederate and subject gender on conformity in a color classification task. Social Behavior and Personality: An international journal, 22(4), 355-364.


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Thirty-four college students were asked to classify ambiguous colors (e.g., blue-green) into their components (e.g., blue or green). They did this first while alone and later with confederates who opposed their previous answers. It was found that most subjects conformed to some degree, with results matching those of classic conformity studies. An ANOVA indicated that female subjects conformed more than males, but that there were no differences based on the gender of the confederates. An interpretation based on superior female emotional sensitivity is offered as an alternative to past explanations of this recurring gender difference.

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