Priorities and preferences for collegiate athletic goals and processes in South Korea

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Weisheng Chiu
Jung-Sup Bae
Kwang-Yong Lee
Doyeon Won
Cite this article:  Chiu, W., Bae, J., Lee, K., & Won, D. (2017). Priorities and preferences for collegiate athletic goals and processes in South Korea. Social Behavior and Personality: An international journal, 45(3), 517-528.


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We assessed priorities and preferences regarding athletic goals and approval of processes for achieving those goals in South Korean collegiate athletics students. Using a convenience sampling method, we collected data from 730 college students (580 general students and 150 student-athletes) at 4 South Korean universities. We found significant differences between subgroups divided by gender and student status (general students and student-athletes). Female students were more concerned than male students were with the process of creating gender equality and the goal of a diverse organizational culture. Student-athletes were more likely than general students were to consider that athletic departments should focus more on performance goals (e.g., winning) and processes (e.g., attracting athletes) than on athlete well-being. Our findings provide useful information for South Korean athletic administrators to help develop goals and processes that meet the priorities of the key stakeholder group of students.

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