Attitudes versus actions: Lapiere's (1934) classic study revisited

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Terry Dockery
Arthur G. Bedeian
Cite this article:  Dockery, T., & Bedeian, A. (1989). Attitudes versus actions: Lapiere's (1934) classic study revisited. Social Behavior and Personality: An international journal, 17(1), 9-16.


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LaPiere’s (1934) seminal research into the attitude-behavior relationship has been commonly misinterpreted as pointing to a discrepancy between attitudes and behavior. In fact, the actual discrepancy uncovered was between true attitudes – the tendency to act in a certain way – and that which is measured by an attitude questionnaire. LaPiere’s primary concern was to point out the danger of assuming that questionnaire-assessed “attitudes” lead to actual behavior in specific situations. In the present paper we theoretically and methodologically critique LaPiere’s classic study.


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