Habit, negative emotions, and intention to continue to use a cell phone
Main Article Content
I investigated the relationship between the negative emotions of anger and anxiety in relation to cell phones, and intention to continue to use the phones, which I labeled continuity intention. In addition, I examined the moderating role of habit in the relationship between the two variables. I collected 222 responses to a survey from people who had used cell phones in their work as employees of organizations in Korea. The results showed that the effects of negative emotions on continuity intention were only marginally significant. Instead, when employees perceived their cell phone use as a deeply ingrained habit, they tended to reduce their continuity intention as their negative emotions increased. However, the level of continuity intention was high.