Effects of self-esteem level on risk preference in different tasks

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Published: Jun 14, 2013
DOI: https://doi.org/10.2224/sbp.2013.41.5.815
Issue: Vol. 41 No. 5 (2013)
Keywords:
self-esteem, risk preference, monetary auction, auction game, gambling game

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Jiuhua Zheng
East China Normal University and Shenyang Normal University
Yilu Zhong
East China Normal University
Yongfang Liu
East China Normal University
Cite this article:  Zheng, J., Zhong, Y., & Liu, Y. (2013). Effects of self-esteem level on risk preference in different tasks. Social Behavior and Personality: An international journal, 41(5), 815-818.


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Using the Chinese version of Rosenberg’s (1965) Self-Esteem Scale we explored the effects of self-esteem level on risk preference in 2 tasks, based on the exchange theory of money and self-esteem in decision making, within the Chinese cultural context. The results showed that participants with moderate self-esteem had the highest risk preference.

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