The influence of self-focused attention on blushing during social interaction

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Kiho Kim
Sungkun Cho
Jang-Han Lee
Cite this article:  Kim, K., Cho, S., & Lee, J. (2012). The influence of self-focused attention on blushing during social interaction. Social Behavior and Personality: An international journal, 40(5), 747-754.


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Although it has been suggested that attentional processes play a crucial role in blushing, to date research on the relationship between blushing and self-focused attention (SFA) has yielded conflicting results. In order to examine this relationship further, we conducted an empirical study in which we induced blushing and, using infrared thermography, we measured changes in the facial temperature of 29 people with a high trait of SFA and in 27 people with a low trait of SFA. The results suggest that high SFA not only increased actual physiological arousal levels (facial skin temperature) during blushing, but also delayed recovery from blushing episodes. These findings may provide valuable information regarding for individuals with a high level of fear of blushing, possible treatments, such as an attentional distraction program.

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