Identifying the indicators attracting users to online question and answer discussion forums

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Shan Shan Cheng
Eric Zhi Feng Liu
Ruey S. Shieh
Cite this article:  Cheng, S., Liu, E., & Shieh, R. (2012). Identifying the indicators attracting users to online question and answer discussion forums. Social Behavior and Personality: An international journal, 40(2), 283-292.


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In this study we explored the indicators that attract users to engage in online question and answer (Q&A) discussion forums. Our strategy of recruiting users as a source of information to generate user-centered indicators was a new approach. We conducted in-depth interviews with 41 users to gain a perspective on 2 popular online Q&A discussion forums. To establish a theoretical framework, we employed the personal, environmental, and behavioral components proposed by Bandura (1986). Our findings revealed that 15 indicators are associated with the popularity of online Q&A discussion forums. The indicators identified in this study could be used in future research to guide users in the selection of appropriate online Q&A forums.

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