Buying an automobile in China: How customer satisfaction is linked to perceived subjective well-being

The objective in this study conducted in mainland China was to explore how an individual’s satisfaction as a customer in the purchase and use of an automobile is linked with the social level indicator of that person’s perceived subjective well-being (SWB). We found that having the ability to afford major household assets like an automobile that fulfils their needs and gives them satisfaction, arouses a feeling of happiness and perceived SWB in the context of the society they live in, and determines their underlying satisfaction with national economic policy.