Rural tourism: Perspectives from social exchange theory

Main Article Content

Shu-Tzu Chuang
Cite this article:  Chuang, S. (2010). Rural tourism: Perspectives from social exchange theory. Social Behavior and Personality: An international journal, 38(10), 1313-1322.


Abstract
Full Text
References
Tables and Figures
Acknowledgments
Author Contact

In this study, rural residents’ attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents’ attitudes.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.

Article Details

© 2010 Scientific Journal Publishers Limited. All Rights Reserved.