The effects of user perception of value on use of blog services

A weblog (blog) is a form of online technology that has the potential to be a teaching tool by creating a contact point between the teacher and the learner. In this study we used an Internet questionnaire to investigate teaching-related activities, with 187 blog users. The results of the statistical analysis provide several conclusions: a positive perception of value positively influences continued intention to use; convenience of use positively influences user perception of value; interaction; personalization; service compatibility; and cognitive effort all positively influence user perception of value.