Main Article Content
The effects of structural consistency including affective-cognitive consistency (ACC) and attitude based on attitude-intention consistency (AIC) and attitude-behavior consistency ABC) were explored. Results revealed the effect of ACC on attitude-intention consistency and the interaction of ACC and attitude based on attitude-behavior consistency. Specifically, an attitude with high ACC led to stronger intention. Regarding the attitude-behavior relation, cognitive-focus attitude with high ACC was a more reliable predictor of behavior, whereas affective-focus attitude predicted behavior equally in high and low ACC conditions.