Passion for online shopping: The influence of personality and compulsive buying

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Chih-Chien Wang
Hui-Wen Yang
Cite this article:  Wang, C., & Yang, H. (2008). Passion for online shopping: The influence of personality and compulsive buying. Social Behavior and Personality: An international journal, 36(5), 693-706.


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In this study the relationships among personality traits, harmonious passion, obsessive passion, compulsive buying behavior, and online shopping dependency are examined. An empirical survey of 403 student respondents from a Taiwanese university was conducted. Results show that both harmonious passion and obsessive passion can lead to online shopping dependency; passion is related to compulsive buying behavior; compulsive buyers are more online-shopping-dependent than other consumers. It was also found that three personality traits - openness to experience, agreeableness and conscientiousness - can lead individuals to develop a passion for online shopping activities. These findings may be useful for discussing the influence of personality traits on online shopping activities.

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