Understanding differences in web usage: The role of need for cognition and the Five Factor Model of personality

In relation to the Five-Factor Model of Personality and need for cognition, the authors investigated the relationship between personality and Internet usage. Of the five factors, openness to experience and neuroticism showed the greatest association to Internet usage. Openness to experience was positively related to using the Internet for entertainment and product information, while neuroticism was negatively related to Internet usage. Need for cognition was significantly and positively correlated with all Internet activities involving cognitive thought.