Relationship between extroversion and social use of social networking sites

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Kexin Wang
Yuxiang Lv
Zheng Zhang
Cite this article:  Wang, K., Lv, Y., & Zhang, Z. (2018). Relationship between extroversion and social use of social networking sites. Social Behavior and Personality: An international journal, 46(10), 1597-1610.


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We investigated a comprehensive model to integrate the negative linear association as well as the positive linear association between extroversion and the social use of social-networking-site behaviors. We examined the possibility of a curvilinear relationship between social use of networking sites and extroversion, revealing U-shaped curvilinear relationships between extroversion and total number of friends, browsing, and leaving comments after controlling for the linear relationship. These findings underscore the importance of considering a possible curvilinear relationship between extroversion (individual differences) and related behaviors in relation to social use of social networking sites.

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