Communicator credibility: Trustworthiness defeats expertness

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Published: Aug 1, 1989
DOI: https://doi.org/10.2224/sbp.1989.17.2.219
Issue: Volume 17, 1989, Issue 2
Keywords:
communicator credibility, trustworthiness, expertness

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Louisa Lui
Bishop's University
Lionel Standing
Bishop's University
Cite this article:  Lui, L., & Standing, L. (1989). Communicator credibility: Trustworthiness defeats expertness. Social Behavior and Personality: An international journal, 17(2), 219-222.


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The credibility of a highly trustworthy communicator was compared with that of an expert. Participants (36 nuns) heard the same persuasive message concerning AIDS, presented under the guise of either a trustworthy source (a priest), an expert (a doctor), or a neutral source. The results showed that the trustworthy communicator was regarded as significantly more believable than the expert.


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