The effect of trust belief and salesperson’s expertise on consumer’s intention to purchase nutraceuticals: Applying the theory of reasoned action

Main Article Content

Ming-Tien Tsai
Chao-Wei Chin
Cheng-Chung Chen
Cite this article:  Tsai, M., Chin, C., & Chen, C. (2010). The effect of trust belief and salesperson’s expertise on consumer’s intention to purchase nutraceuticals: Applying the theory of reasoned action. Social Behavior and Personality: An international journal, 38(2), 273-288.


Abstract
Full Text
References
Tables and Figures
Acknowledgments
Author Contact

The consumer’s attitude, subjective norm, and purchase intention were explored based on the theory of reasoned action (Fishbein & Ajzen, 1975). A sample of 334 consumers was surveyed and the results were analyzed using structural equation modeling. Results show that a consumer’s attitude subjective norm and the salesperson’s expertise will facilitate the purchase intention of buying nutraceuticals; the salesperson’s expertise and subjective norm can affect the consumer’s attitude; and trust belief does not directly affect purchase intention, but rather the consumer’s attitude to buying nutraceuticals and the subjective norm.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.

Article Details