Unlocking innovation: Artificial intelligence usage and innovative behavior in the workplace

Despite the substantial potential of artificial intelligence (AI) to enhance labor efficiency and stimulate creativity, successful integration into the workplace involves multiple challenges and a significant risk of failure. Drawing upon the job demands–resource model, this study examined the internal mechanisms through which AI influences innovative behavior by exploring the mediating effect of job crafting and the moderating effects of creative self-efficacy and a strengths-based psychological climate. We conducted an online survey of 519 Chinese employees with AI experience to test our moderated mediation model. Regression analysis revealed that the use of AI positively affected innovation behavior by facilitating job crafting, with a stronger effect observed in employees with higher creative self-efficacy. In addition, a strengths-based psychological climate positively moderated the relationship between job crafting and innovative behavior. These findings highlight the nuanced interplay between AI adoption, organizational climate, and individual perceptions, offering strategies to harness AI’s innovation potential.